We shall investigate the role that advertising plays in our society:
- Negative effects of advertising in general.
- Effect on promoting consumerism, creating artificial needs.
- Taxing advertising (see taxes).
- Political advertising, propaganda, use by illiberal democracies, populists, negative campaigning (See Duverger Syndrome.
- social networks and advertising revenues.
- Making citizens (consumers) the product.
Advertising is the practice and techniques employed to bring attention to a product or service.
Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.
It is typically used to promote a specific good or service, but there are wide range of uses,
the most common being the commercial advertisement.